Singapore Airlines In-flight Opening Intro
I worked on the creation of the in-flight opening intro sequence for Singapore Airlines,
a piece that plays before entertainment content onboard. The goal was to design
a motion sequence that captured the brand’s elegance and premium feel,while also creating a welcoming experience for passengers.
a piece that plays before entertainment content onboard. The goal was to design
a motion sequence that captured the brand’s elegance and premium feel,while also creating a welcoming experience for passengers.
My Role
Collaborated with the creative team to develop the concept and styleframes
Designed and animated motion sequences that aligned with Singapore Airlines’ luxury brand identity.
Focused on smooth pacing, typography, and brand consistency, ensuring the animation reflected the airline’s values of hospitality, quality, and trust.
Outcome
The final intro became part of the Singapore Airlines in-flight entertainment experience, seen by millions of passengers worldwide. It was praised internally for its polished visuals and smooth integration with the brand identity, and externally for setting a positive, premium tone at the start of each journey.
The final intro became part of the Singapore Airlines in-flight entertainment experience, seen by millions of passengers worldwide. It was praised internally for its polished visuals and smooth integration with the brand identity, and externally for setting a positive, premium tone at the start of each journey.