JOSEPH CONNOR

06. SELECTED PROJECT

PEPSI UK
360 CAMPAIGN

MOTION DESIGN3DADVERTISINGCAMPAIGN
Role
Motion Designer / 3D / Editor
Client
Pepsi UK
Tools
After Effects · Cinema 4D · Premiere Pro
Formats
16:9 · 1:1 · Digital
01. THE PROJECT

PRODUCT, LIQUID AND MOTION IN A BOLD PEPSI SYSTEM.

A motion-led advertising campaign created for Pepsi UK, designed to bring the brand’s bold, energetic identity to life across digital formats.

I was responsible for developing and animating a series of dynamic visual sequences built around the Pepsi can, using fast-paced transitions, liquid effects, bold typography and product-focused 3D imagery.

The campaign was created to feel vibrant, playful and high-energy, while keeping the product at the centre of the visual storytelling.

SELECTED FRAMES

PRODUCT / LIQUID / TYPOGRAPHY
Pepsi can product frame on a deep blue background
Pepsi can surrounded by a liquid splash
Macro close-up of liquid and metallic product detail
Great Taste typography surrounded by cola bubbles
Pepsi Better With end frame

CAMPAIGN FORMATS

16:9 / 1:1 / DIGITAL
1:1 edit, social campaign format
Pepsi campaign end frame
End frame, product-led brand lock-up