04. SELECTED PROJECT
EVERYDAY
ROASTERY
Social Media Campaign
A MOTION-LED LAUNCH CAMPAIGN FOR EVERYDAY ROASTERY.
A motion-led launch campaign created for Everyday Roastery, exploring the different roles coffee plays throughout the day.
The campaign was built around three distinct moods: Comfort, Energy and Focus. Each one is expressed through its own combination of colour, pattern, movement and rhythm.
The idea was to move beyond simply presenting the product and instead connect each coffee with a familiar feeling or everyday moment.
Across the films, graphic patterns and animated elements shift in personality and tempo to reflect each mood, while remaining part of one consistent visual system. This created a flexible suite of social content that introduced the brand with a playful, contemporary and recognisable identity.
PROJECT INFORMATION
EVERYDAY ROASTERY- Client
- Everyday Roastery
- Role
- Motion Designer / Graphic Designer
- Project
- Brand Launch / Social Campaign
- Deliverables
- Social Films / Motion Graphics / Campaign Assets
- Tools
- After Effects / Cinema 4D / Adobe Creative Suite
THE CAMPAIGN
PRODUCT / MOTION / SOCIAL
02. CREATIVE CONCEPT
Three moods. One everyday ritual.
The creative direction centred around three states associated with different moments of drinking coffee.
03. COMFORT
Comfort
Softer movement and more relaxed visual rhythms create a warm, familiar feeling, coffee as a moment to slow down and reset.
04. ENERGY
Energy
Faster animation, stronger repetition and more active compositions reflect the lift and momentum associated with that first hit of energy.
05. FOCUS
Focus
More controlled patterns and structured movement represent concentration, clarity and getting into a productive rhythm.
06. VISUAL SYSTEM
A flexible visual language
Rather than treating each film as a standalone piece, the campaign uses a shared graphic language of pattern, typography, colour and motion.
The visual system could change personality depending on the mood while still remaining unmistakably part of the Everyday Roastery brand.
ADDITIONAL MOTION EXECUTIONS
3D / PRODUCT STUDYTHE WIDER CAMPAIGN
SOCIAL SYSTEM / EVERYDAY ROASTERY