Developed in collaboration with several WPP agencies, it was one of the first 3D OOH campaigns
to integrate live-action footage. Following extensive previsualisation and planning,Earth
VFX supervised the on-site shoot at a farm owned by one of M&S’s milk suppliers, before assembling the entire illusion back in the studio.
to integrate live-action footage. Following extensive previsualisation and planning,Earth
VFX supervised the on-site shoot at a farm owned by one of M&S’s milk suppliers, before assembling the entire illusion back in the studio.