While at Delivery Hero, I played a key role in the rebrand of mjam, overseeing every aspect of the new brand toolkit from illustrations and logo development to
static and motion design.

My responsibilities included creating comprehensive brand guidelines, refining the colour palette, evolving the logo into a smile, and translating design decisions into a cohesive motion language.

I collaborated closely with stakeholders and the design team to ensure the refreshed identity retained the brand’s original character while moving it forward.
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